Is Apple Your Privacy Protector?
They would like to be. All the tech giants say they are protecting your privacy but Apple has made it part of their corporate values. Apple’s CEO, Tim Cook has said that privacy is a “fundamental human right”. For those that are worried about the security of their data in the cloud and on their devices, this is music to their ears.
The two main places for the average user to store their documents in the cloud are Google Photos and Apple Photos. In this document I broke down a comparison of cloud software out there for people to consider. For ease of use, functionality and affordability, Google and Apple were at the top. I spoke about using Google Photos and their approach to privacy in this post. Now we need to look at Apple.
The essential difference between the two cloud services providers, besides Apple’s CEO’s passion for privacy, is how they make their money. Google makes money off of your data by selling target audience compilations to advertisers. Apple’s primary income comes from hardware.
The company’s main argument for why it’s a better steward of customers’ privacy is that it has no interest in collecting personal data across its browser or developer network. It simply doesn’t need to, because it doesn’t make its money off advertising.(1)
The data they do collect to improve your “experience” is not connected to your personal ID and is generalized. The data that is collected via Apple Pay, imessage or Facetime is encrypted and protected by “Secure Enclave” on the device. It is not saved to Apple servers or backed up to icloud. In their Transparency report that describes the requests for information they receive from government bodies they speak of how they don’t allow for any direct or back door access and that all requests must meet applicable laws and that apple only provides the narrowest possibly set of data.
As is true of most internet services, we gather some information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type and language, Internet service provider (ISP), referring and exit websites and applications, operating system, date/time stamp, and clickstream data.
We use this information to understand and analyze trends, to administer the site, to learn about user behavior on the site, to improve our product and services, and to gather demographic information about our user base as a whole. Apple may use this information in our marketing and advertising services.
Of course, no company is perfect and though, in light of the Facebook / Cambridge Analytics crisis this year, many companies, including Apple, are buckling down on how their privacy settings work, Apple still has its weaknesses.
The problem is with the apps that are developed for the apple devices. These may have access to your contact info and any sensitive information you have stored there. Apple says it forbids these companies from collecting, using or selling this information but it has no way of controlling it. Once it has approved an app there is little oversight. This is the same scenario that got Facebook in trouble. (4) Apple has said,
The relationship between the app developer and the user is direct, and it is the developer’s obligation to collect and use data responsibly.
So user beware. As with all things online, don’t assume anything. Make sure you understand what you are buying into. Check the settings of the apps you use to make sure you are not sharing your contacts with third parties. Unfortunately, any change to your settings now will not delete any information you may have already shared.
As a side note, it is a good idea not to use your social media passwords as sign in for other apps and websites. If you are concerned about information that is shared with third party apps, there are ways of shutting them down by going into your account information and clicking on Settings and then Apps. This works for Facebook and other social media sites.
Full disclosure, if you hadn’t guessed, I am a Mac user. I used PC devices most of my career and only moved to Mac reluctantly. However, I have become a convert to their ease of use if not their cost. As for Privacy, I like what Apple is saying. I like it way better than Google. Maybe that’s my age speaking but I see no reason to share my personal information with the world. I don’t need product suggestions or auto fill for my forms and searching. I don’t need to give up information for convenience. I want to think for myself. It takes more work but in the end I get to have more control over my environment. As Tim Cook says, the question comes down to what kind of world do we want to live in.
Technology is capable of doing great things. But it doesn’t want to do great things. It doesn’t want anything. That part takes all of us.(5)